The General Data Protection Regulation (GDPR) is a set of current laws established by the European Union describing why, what, and how personal data can get collected. It includes individuals living in the EU and citizens of the EU. 

The deadline for GDPR compliance was on May 25, 2018. Since then, businesses have struggled to refresh their privacy policies and methods of data collection. It’s primarily due to the GDPR having a wide geographic range and scope. Also, it has broad requirements of what is considered personal data. 

The EU specifies personal data as: “any information that relates to an identified or identifiable living individual.” Some notable examples are your name, address, and email. However, the laws consider phone numbers, cookies, IP addresses, geolocation, and other mobile device identifiers as personal information.

The GDPR intends to shield the data privacy rights of European residents and citizens, but the online world environment has no borders. Meaning, practically all businesses that handle space on the Internet need to ensure they update their digital technologies and assets. It pertains especially to online advertising and marketing agencies, which also need to make sure all of their partners and third-party clients are compliant. It’s challenging organizations to inspect and assess how data is processing internally and externally – online and offline.

In summary, the GDPR concentrates on a pair of foundational principles. One, companies need consumers to express and inform their consent to collect their data. Two: companies should use only the data with purpose. Businesses should only collect data for achieving business cases that provide functioning services and offerings to consumers.

Learn more about GDPR in the articles below: