Consumers are concerned about their privacy, peaking in recent years with the rise of advanced technologies like Artificial Intelligence (AI). Approximately 90% of American Internet users say they worry about the confidentiality and security of their data online. Moreover, a study by Intouch International says 67% is pushing for stringent national privacy laws.
A constant stream of events leaves consumers fed up – from the Equifax hack in 2017 to the treacherous gaming and abuse of users’ social media data for political gain. Policymakers are hitting back on behalf of consumers.
In May 2018, Europe’s General Data Protection Regulation (GDPR), came sweeping into effect for privacy legislation. It was the first large-scale effort to offer consumers more legal protections. The California Consumer Privacy Act (CCPA) marks the first legal steps in the United States, granting new rights to US citizens in January 2020. Additionally, many states are pursuing similar laws, and there are recent talks of national measures arriving shortly after.
These protections get challenging due to more complex conflicts because the advancement of technologies like artificial intelligence (AI) is taking off. Data is needed more significantly than ever before, and much of it from consumers. So, how will society, industry, and government balance this insatiable need for data with the protections that consumers are demanding?
Will legal structures help to manage the inherent conflict between AI and privacy? In 2019, what does privacy mean?
To learn more, take a deeper dive into this section below.