Advertising

New data privacy laws are evolving and building momentum. More and more US states are pushing for austerer data regulations to protect the rights of individuals. What’s more, European regulators are starting to hold large advertising businesses accountable.

For instance, French regulators slammed Google with a €50 million ($57 million) fine for violating the GDPR. The penalty is the largest since the General Data Protection Act came into effect in May of 2018. Fear of violating these strict regulations is driving publishers to shut down open exchanges and caused vendors to change business models. According to a survey by Sizmek, more than 3/4s of marketers in the US and EU acknowledged that GDPR affects how they work and use third-party data to target people.

Privacy, .dev’s section on Advertising, explores how Google, Facebook, and other tech giants have dominated the data-driven, online advertising space. In this section, we cover how new data privacy regulations impact digital advertisers and users alike.

Since the GDPR, we have seen data regulations surfacing around the globe. In truth, data regulations aren’t going anywhere, and advertisers can no longer sweep data privacy under the rug without the potential for legal consequences. Companies can begin to understand and operationalize data privacy and compliance. Thus, creating an industry shift by optimizing their propositional value towards their employees, customers, and end-users.

Category Summary:
– Inefficiency in data-driven advertising.
– Pay-to-play is a new revenue model, which gained popularity for companies like Netflix and Spotify.
– The pay-to-play business model is eliminating the need for go-betweens.
– Calls for tighter regulation on companies, post the US presidential election of 2016, and the surfacing of data exploitation.